For the launch of the world premier ecoFLEX at the IAA 2007 Opel developed with GOTTESLEBEN a mobile phone application as a supporting communication tool.
The objective was to send customers directly information and tips via bluetooth to their mobile phone, so they are able to get information even after their visit to the stand and have a permanent reminder of Opel on their mobile phone.
Parallel, you can even get information today regarding this subject on the mobile website opel.mobi (specially optimized for mobile phones access) or you can send an SMS with the keyword "opel ecoflex" to 72626.
