We have developed a first to the world innovation for the introduction of Toyota's new compact car AYGO in Germany: an interactive car model presentation for cell phones! Just like the spirit of Toyota: nothing is impossible! Patrick Gottesleben, CEO, and his team developed the entire package, from conceptualisation, screen-design to programming. In addition, they were charged with the entire back-bone set-up and execution on a dedicated cell phone server with a proprietary cell phone message relay system.

The unique application was launched on September 28th, 2005.

With this campaign TOYOTA underlines its strategy of addressing the predominantly young AYGO target group for its new city car via young and progressive media such as the internet, cell phones and cinemas.

Download from cell phone:

http://myaygo.de/aygo.jad